InspirationThe inspiration for this genre piece came after interviewing Ben Bennett, the founder and owner of Massive Studio in downtown Bozeman. Ben stressed the necessity of advertising for growing a small business. When Massive was a small startup, like Bear Trap Design Co., Ben used his networking expertise to place advertisements in every imaginable place, and medium, around Bozeman. And now, 14 years later, Massive is a thriving business, with over ten employees and hundreds of projects a year.
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ProcessI decided to follow in Ben's footsteps, and create an advertisement that would give our target audience an idea of what Bear Trap Design Co. can do for them. I conducted research and found key elements of a successful advertisement, such as a call-to-action and the company name and logo, and applied my knowledge of graphic design to create this ad.
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