Preface
Imagine your favorite company. How did you first hear about them? What about that company's products led you to make a purchase? Did you keep coming back and make more purchases? All of these questions must be asked when a startup is first marketing their products to the public. After I kept going back to the same companies for all of my outdoor gear, clothing, and other items, I became interested in branding and how a company can successfully market its products to their target audience. With research covering marketing, branding, and the design aspect of both, I, along with my business partner Max Wesphal, have created Bear Trap Design Co., open for business May 13th, offering t-shirts, sweatshirts, hoodies, and hats.
Imagine your favorite company. How did you first hear about them? What about that company's products led you to make a purchase? Did you keep coming back and make more purchases? All of these questions must be asked when a startup is first marketing their products to the public. After I kept going back to the same companies for all of my outdoor gear, clothing, and other items, I became interested in branding and how a company can successfully market its products to their target audience. With research covering marketing, branding, and the design aspect of both, I, along with my business partner Max Wesphal, have created Bear Trap Design Co., open for business May 13th, offering t-shirts, sweatshirts, hoodies, and hats.